Undo send, scheduled send, follow-up recommendations, and remind me are four “highly-requested” new features for Apple’s Mail programme that were introduced at WWDC 2022. Undo send, scheduled send, follow-up recommendations, and remind me are four “highly-requested” new features for Apple’s Mail programme that were introduced at WWDC 2022. Since Apple launched Mail Privacy Protection (MPP) in 2021, there has been a lot of buzz about it. Apple’s dumb Mail app update has users furious over deleted emails.
Understanding Apple Mail Privacy Protection and Open Events
Apple are introducing its Mail Privacy Protection feature on iOS 15 which means it'll no longer be possible to track email opens for Apple Mail clients. Apple mail privacy protection doesn’t affect subscriber behavior, so click rates have remained steady, proving that click rates are the best metric to measure email campaign success. Apple представила несколько крупномасштабных языковых моделей с открытым исходным кодом. Apple are introducing its Mail Privacy Protection feature on iOS 15 which means it'll no longer be possible to track email opens for Apple Mail clients.
iOS 16 will bring 'the biggest overhaul' to Apple Mail, allowing it to catch up with Gmail
So email platforms found a roundabout way to track open rates. They insert a tiny, invisible image in every marketing email. When that image loads, the email platform tracks it as an open. In the past, email service providers ESPs loaded images when a user opened an email. And consequently, ESPs tracked an open. Now, Apple Mail will pre-load every image themselves via a proxy server. As a result, email marketing platforms will think Apple Mail emails have been opened by the subscriber and track it as an open — even when the subscriber never opens. Which means marketers will see inflated open rates. This makes the open rate metric pretty useless — at least for anyone on your list using Apple Mail.
For these users, opens are never tracked — even when the user is consistently opening emails. On top of that, email providers have already been pre-loading email images. So marketers are panicking for no reason? Not exactly. Apple Mail dominates a large portion of the email market. With their update, open rates become completely inaccurate for this large percentage 49. While open rates have always been slightly inaccurate, now they may be drastically wrong. Which creates some issues for email marketers.
Then, they could send those disengaged subscribers a re-engagement email campaign. What else is impacted besides open rates? Most experienced email marketers agree businesses spend too much time worrying about open rates. They are not the most important email marketing metric. Most worry only about the death of the open rate. But this update actually impacts quite a few other things as well: Click-to-open rate. Click-to-open rate is the percentage of people who clicked a link within an email after opening it.
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The Markup, too, has used reader surveys to build a picture of its user base. For ad-based newsletters, then, Mail Privacy Protection is likely to spur publishers to find other ways to understand their audiences. But what about paid newsletters, like this one? Writers can triangulate reader engagement by plenty of metrics that are still available to them, including the views their stories get on the web, the overall growth of their mailing list, and — most meaningful of all — the growth of their revenue. But in this case, it mostly strikes me as a false alarm. There are any number of changes that major email providers including Apple, Google, and Microsoft could make that would make life more difficult for newsletter-based businesses. Taken together, the numerous iOS 15 features focused on user privacy combine to place more pressure on the digital ad ecosystem. Marketing emails not working as well as they used to? And what of creators who want to move away from the ad model? Apple will be there, ready and waiting to take a 30 percent cut of Twitter Super Follows, paid podcasts, and ticketed Facebook events.
Your goal has always been to give subscribers the best experience possible, and that extends to how you handle their data. This means that Apple mail masks IP addresses and inhibits senders email marketers from seeing whether or not recipients opened their emails. It works by preloading content—including tracking pixels—before someone even opens the email. To the sender, this appears as if the email was opened, even if the subscriber never did. What is Apple Mail? In fact, Apple iPhone and Apple Mail take up a whopping 50. At the same time, we spend all our time and energy helping customers deliver valuable emails to their subscribers. We will continue to do that and adapt. So how many users opted in for MPP? So you can bet that similar numbers apply to the Mail Privacy Protection option. Based on MailerLite data, open rates across the email marketing industry have been steadily increasing as Apple users update to the new version of iOS. Source: MailerLite Which email marketing features are affected? Open rate metrics Open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. Because Apple Mail returns an open when it pre-loads email content, open rates appear increased. There are metrics you can still use, such as click-through rate CTR and others that will be mentioned below. The test might receive a large number of unconfirmed opens, which will skew the results. For more accurate testing, use click rate as your metric for success. While targeting based on behavior is more difficult, you can ask subscribers for data in signup forms and surveys that can be used for targeting. Because email content is pre-loaded and cached, the countdown timer version that is served up to the subscriber might show the time remaining from when the email was originally downloaded onto the device.
Новые настройки Apple Mail: что надо знать маркетологу онлайн-магазина
Previously, there were two options - filtering and sorting. These have now been combined into one tab for ease of access. Other filters have been shifted based on how often our members were using them. After you select the item, the dot will disappear. And finally, all your filters will remain open if you close the Mailbutler Dashboard or Sidebar - but if you close your inbox, they will reset. We have renamed our feature Smart Send Later to reflect the fact that we offer a wealth of features which Apple Mail lacks. While you still have a dedicated Mailbutler Smart Send Later button, you can also access our feature through the Apple Mail schedule email drop down. Small change to Collaborators and Contacts Last release, we made some changes to our Collaborators feature, previously called Teams.
Moreover, we have added a handy button to share a whole contact in one go, whereas before you could only share individual pieces of information from a Mailbutler Contact. If you have any questions to this or any other release, or any suggestions for improvements we could make in the future, please message our Support Team at support mailbutler. September 2022 product release update Our September release will start to be rolled out on the 27th September 2022. In the same place you do this, you set your working hours, and you can set specific features to only work during your working hours. Now, Send Later brings you even more functionality that will help you stay professional! It might not seem that professional to your recipient - or worse, your email might get lost in the barrage of emails which inevitably arrive in inboxes over the course of the next day. This means you always send your email at a time when your recipient will be working, helping you to stay professional and give you the best chance of getting your message read.
Scheduled email cancellation upon receipt of email Another confusing name for a simple piece of functionality that we hope will greatly improve your email communication. What this feature does is cancel a scheduled email if you receive an email from your recipient. Say you schedule a message to Tom to talk about the upcoming presentation. It goes out in two hours from now. Rather than you having to manually head to your scheduled folder and cancel an email, Mailbutler recognizes Tom has messaged you and cancels the message for you. This means you can always reschedule the message if you want to. The use of this is that if you schedule an email to multiple recipients, and just one of them sends you a message, your message will be unscheduled for all of your recipients.
The message being saved means you can then reschedule the email to the recipients who still need to receive it. Notifications Aside from these two bigger changes, Mailbutler can now send you push notifications detailing the status of your scheduled message. Keep on top of all your communication with Mailbutler! A new widget Finally, the implementation of a new Send Later widget. This is a small box which fits right into the Mailbutler Sidebar and will give you a quick overview of all your scheduled emails, including details on if they were delivered or cancelled by any automations. This helps to keep you on top of all of your messages, all in one place right underneath your activity feed. On top of this, all the widgets in your Sidebar can be minimized, improving your Mailbutler experience.
This feature allows you to share notes, tasks, signatures, templates, and contacts with other Mailbutler users. But apart from the name, there are some big alterations to the feature. Previously, you had to create a team with Mailbutler users in order to be able to share anything with them. Teams have now been removed - you simply share whatever you want with each Mailbutler user separately. This means you have a list of everyone you have added as a Mailbutler collaborator, and you can share with them anything they have on their plan. Which leads to the next big change: anything a Mailbutler user can create on their plan - basic or extended signatures, tasks for emails or tasks for contacts - can be shared and seen by that user. This means you can share some new things with other Mailbutler users who are on a lower or higher plan than you.
Attachment Reminder is being replaced Attachment Reminder has always been one of our more basic features.
As your open rate artificially rises, your click-to-open ratio will artificially drop. If your emails include custom content based on geolocation, like displaying a nearby branch or store location, you can no longer use location data from email tracking to power your dynamic content. Gmail and Yahoo also cache images , which limits visibility into opening environment app, web client, etc , engagement, and geolocation. Email campaigns relying on opens may break or become unreliable Businesses that rely on open data to power various email campaigns may find that those campaigns are even less reliable or begin delivering irrelevant messages to recipients. Focus on metrics that are reliable and actionable Email open insights are just one piece of the puzzle.
Слова в данном случае подобраны так, чтобы звучать более пугающе, чем в случае с формулировкой «Разрешить приложению отслеживать ваши действия» для приложений. Поэтому, для пользователя такой вариант звучит жёстче. Но есть и хорошие новости: это обновление, скорее всего, затронет только новейшие версии Apple iOS, к тому же маркетологи всё ещё смогут использовать собственные данные и персонализировать коммуникации в момент отправки, а не открытия. В ExpertSender, например, это можно сделать с помощью таблиц данных». Однако, помимо Open Rate они также опираются на показатель кликов, конверсию и индивидуальные метрики, поэтому нововведение Apple не сильно повлияет на ход и результаты работы этих алгоритмов. Другие функции, такие как отслеживание открытий писем, дашборды и аналитика, возможно, потребует тщательного изучения. Exponea также создаёт готовые решения, которые будут доступны «сразу из коробки»: сегментация, демонстрирующая распределение пользователей почтового клиента Apple, поможет нарисовать более ясную картину того, какое воздействие будет оказано на клиентов, если iOS 15 запретит отслеживать открытия; автоматическое решение, которое сделает снэпшот уровня вовлечённости до того, как iOS 15 станет доступна всем пользователям и привяжет информацию об этом уровне к профилю пользователя в качестве атрибута: так можно узнавать информацию об истории вовлечённости каждого пользователя и предполагать, что эта система продолжит работать, даже если отслеживание открытий будет закрыто на iOS. Это будет достаточно стабильная метрика вовлеченности на ближайшее время, включая грядущие праздники 2021 года и начало 2022; решения с использованием искусственного интеллекта, над которым Exponea также будет работать, чтобы создать прокси-метрику для подсчёта открытий писем у каждого клиента. Klaviyo предоставят возможность прибегать к сегментированию клиентам, которым не очень хочется напрямую возиться с iOS 15. Плюс будут побуждать неактивных пользователей вернуться при помощи цепочек. Это даст брендам широкое понимание поведения потребителей. Privy хотят сменить поле игры, заставив получателя не просто открыть письмо, а ответить на него. По их словам, это будет лучшая новая метрика, которая позволит понять, здоровая база или нет, так как, если пользователю лень кликнуть по ссылке, пройти опрос или поделиться инфой в соцсети, то вряд ли он будет совершать покупки. Идея выглядит здравой, однако сложно сказать, как наверняка заставить человека взаимодействовать с письмом, если зачастую у людей нет желания даже открывать письмо. MessageBird планируют насовсем прекратить использовать тактику batch and blast — когда группе пользователей отправляется одинаковое письмо без какого-то таргетинга. Хотят предоставлять клиентам автоматизированные решения, которые будут зависеть от действий пользователей пока, правда, непонятно какие именно это будут решения.
Теперь удален еще один след старого любимого адреса электронной почты. Apple неуклонно удаляет даже ссылки на старый адрес mac. Они могут восходить к iTools и iBook SE, но если у вас есть один из этих адресов, вы, вероятно, держитесь за него независимо от того, что делает Apple. Неудивительно, что Apple предпочла бы, чтобы вы думали об ее успешном сервисе iCloud больше, чем о его довольно провальных предшественниках, включая MobileMe. История электронной почты Apple Раньше считалось, что если ваш адрес электронной почты заканчивался на mac. Теперь, хотя только эта часть мира является чрезвычайно вызывающей, вы фактически говорите им, что были пользователем Apple 9 июля 2008 года или ранее. Этот адрес электронной почты когда-то использовался Apple в рамках своей службы iTools еще в 2000 году, и если он у вас все еще есть, у вас есть синяки со времен iTools,. Mac и MobileMe до того, как вы перешли на сегодняшний iCloud. Если ваш адрес электронной почты заканчивается на mac. Если он заканчивается на me. Если быть точным, у вас все еще есть адрес mac. Когда вы начали бы получать адрес me. Однако, если он у вас был, вы использовали MobileMe и перешли на iCloud до 1 августа 2012 года, вы должны сохранить me. Кроме того, если вы создали новую учетную запись iCloud до 19 сентября 2012 г. Мы не придумываем.
Apple перестала оказывать техподдержку российским владельцам iPad и Mac
Apple сегодня — Apple удалила из китайского App Store приложения Telegram. If you use Apple's Mail app for your email correspondence and you have macOS 13.0 or later installed on your Mac, keep in mind the Undo Send feature. При первом открытии Apple Mail пользователь сможет ее отключить, если в этом есть такая необходимость. With Mail Privacy Protection, Apple Mail will preload images and content of emails — including the tracking pixel — regardless of if the recipient actually opened the email or not.
Apple Mail Privacy: First 6 Months After AMPP
В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail. Get the latest apple mail info from our tech-obsessed editors with breaking news, in-depth reviews, hands-on videos, and our insights on future products. Почта — крупнейшая бесплатная почта, быстрый и удобный интерфейс, неограниченный объем ящика, надежная защита от спама и вирусов. But according to Apple, the new Mail features will be worth the wait, combining with the various other announcements coming out of WWDC to make working on Mac devices more hassle-free than ever. Как многие iOS-приложения, Почта теряет часть уведомлений в силу особенностей работы Apple Push Notification Service.
Apple Mail Privacy Protection: Is email marketing dying again?
Три основных обновления Apple Mail - это отслеживание локации, отслеживание IP-адреса и фиксирование прочтения писем. И если два первых повлияют на гео и размоют точность гео-данных, то отсутствие информации о прочтении писем затронет гораздо большее количество процессов и сильно повлияет на e-mail маркетинг. Поэтому рекомендую ответить самим себе на пару вопросов. Каково реальное влияние изменений на ваш e-mail маркетинг? Значит ли это, что будут затронуты все ваши триггерные цепочки, аналитика и метрики? А стратегии по персонализации? Точно нет. В каком случае надо что-то предпринимать? В среднем мы видим рост Open Rate примерно на 1 процентный пункт за счет фейковых открытий Apple.
С технической точки зрения наша платформа к этому готова, у нас есть инструменты аналитики, чтобы каждый клиент мог посмотреть, какой процент базы является пользователем Apple Mail и сколько "фейковых" открытий они генерят. С точки зрения психологической очень важно, чтобы маркетологи понимали, что часть роста Open Rate в сентябре связана не с оптимизацией сценариев, а именно с изменением политики Apple.
You may want to start analyzing your email performance now and reframe it in a way where you move away from email open rate as your most important metric. Clicks can be a great indicator of email performance, and optimizing your Calls to Action can be a strategy to maximize email performance.
You may also consider setting up automations based on clicks if you use multiple CTAs in an email. Like other recent user privacy updates that impact business owners, this is a good reminder that the field of marketing is always changing. Email is still a valuable communication tool, but perhaps you could dedicate resources to sharing important information on your social channels where you can get other analytics about viewership. We know you may still have some questions.
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The yellow area slowly gets devoured by green which is the result of users upgrading their OS. The expansion of the green area shows that the absolute number of AMPP opens has gone up significantly since the release. This results in a large number of machine-generated opens as opposed to human-generated ones. Unfortunately, there is no public information available regarding the exact pre-fetch mechanism, but examining the historical open rates allows us to draw conclusions about the validity of these opens. How do the increase in open rates and the surge in the number of AMPP opens reconcile? The results clearly indicate that when AMPP is switched on the tracking pixel for almost all emails were downloaded resulting in a high open rate.
The above visualizations clearly indicate that AMPP introduced a serious bias to the definition of email opens, which makes open rates unreliable. Next we show why clicks remain a reliable source of information in the post AMPP world. What happened to clicks? Luckily, the introduction of AMPP does not affect how clicks are tracked. The way tracking works is by leveraging a so-called tracking-tag which is uniquely encoded in every link that is sent in an email.
Italso comes with powerful apps that let you browse the web, read a best seller, even lookup directions and send them to your iPhone. Learn how to set up iCloud Do incredible things with built-in apps. Bring your photos to life with iPhoto. Create stunning documents with Pages. And build captivating presentations with Keynote. The creativity and productivity apps included with your new Mac let you do more than youever imagined. Learn more Add even more apps. Get even more great apps for your Mac, right from your Mac. Browse thousands of apps onthe Mac App Store — and download with a click. Shop the Mac App Store Take a free workshop. Not only can you find all things Mac at theApple Retail Store, you can also join us forfree workshops each week.