Вот краткий обзор того, что Apple анонсировала для iOS 16 Mail, а также мои первые впечатления от функций, которыми я смог воспользоваться на данный момент.
Приложение Apple Mail получит функции iOS 16
Apple Mail modernizes with several new features in macOS Ventura and iOS 16. Stay up to date on all the latest and breaking news about Apple Mail, and explore 4+ Articles from many reputable news sources on current events. На странице вы найдете все свежие новости по теме. В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail. Ваш Apple ID привязан к адресу электронной почты, и Apple дает вам некоторую гибкость в этом вопросе, поскольку признает, что мы иногда теряем доступ к предыдущему адресу. Apple Inc has blocked an update to email app BlueMail, which uses a customized version of OpenAI's GPT-3 language model, the co-founder of the app developer told Reuters on Thursday.
The impact of Apple Mail Privacy Protection and how to adapt your email strategy
This assumption is supported by tests that we conducted on iOS 15 devices and so we categorize masked opens as those coming from AMPP. Consequently, by analyzing the trends in the proportion of these opens, we can get a solid understanding of the effect of the new privacy feature. How opens changed Figure 1 displays monthly open rates between August 1 and February 28. The figure shows a significant increase in open rates from September month-end. What could be the driver behind this steady increase in open rates? To get to the bottom of this, we can take a look at Figure 2, which shows the number of email opens over time broken down by email clients relative to September 2021. It demonstrates that opens in most categories are largely stagnant except for the yellow Apple native and green AMPP areas. There are two important changes that can be highlighted: We see how Apple users adapted to the latest OS.
The yellow area slowly gets devoured by green which is the result of users upgrading their OS. The expansion of the green area shows that the absolute number of AMPP opens has gone up significantly since the release. This results in a large number of machine-generated opens as opposed to human-generated ones.
These are the top concerns: Apple Mail open rates will be inflated Geolocation data and open times for Apple Mail users will be inaccurate Email campaigns that rely on open rates may break or become unreliable Open rates will be inflated for recipients who receive emails on Apple Mail MPP makes it much harder to get accurate data on email open rates from Apple Mail users. Keep in mind that Apple Mail works with different email accounts like Gmail, Yahoo, Hotmail, as well as company domains. With open rates becoming less reliable, your click-to-open ratios will also be skewed. As your open rate artificially rises, your click-to-open ratio will artificially drop. If your emails include custom content based on geolocation, like displaying a nearby branch or store location, you can no longer use location data from email tracking to power your dynamic content.
По их словам, это будет лучшая новая метрика, которая позволит понять, здоровая база или нет, так как, если пользователю лень кликнуть по ссылке, пройти опрос или поделиться инфой в соцсети, то вряд ли он будет совершать покупки. Идея выглядит здравой, однако сложно сказать, как наверняка заставить человека взаимодействовать с письмом, если зачастую у людей нет желания даже открывать письмо. MessageBird планируют насовсем прекратить использовать тактику batch and blast — когда группе пользователей отправляется одинаковое письмо без какого-то таргетинга. Хотят предоставлять клиентам автоматизированные решения, которые будут зависеть от действий пользователей пока, правда, непонятно какие именно это будут решения. Цель Sendlane — улучшение инструментов постмастера, которые позволят получать метрики напрямую из Google — вместо более дорогих мониторинга и автоматизированных решений. И если бренды захотят увидеть больше активности, это станет их собственной заботой, придётся вкладывать больше усилий, чтобы их замечали. Drip считают, что теперь на первый план выходит работа с засыпающей базой. Она базируется на оставшихся основных данных по доставляемости и потребуется только небольшая корректировка анализа. Что будет дальше Отчаиваться не стоит. Да, Apple закрывают алгоритм, которому 20 лет. Но, во-первых, Apple не монополисты на рынке. Во-вторых, обходные решения есть. Если так важен Open Rate, можно использовать другие устройства для аналитики. Плохо то, что перестанут работать таймеры и ценообразование, основывающееся на открытиях. Местоположение человека можно узнать разными способами, не только при помощи IP-адреса. Например, один из спикеров конференции говорил об использовании почтового индекса.
В Fortnite скрыли токсичные празднования 24 апреляГазета. Они откатились от апрельских исторических максимумов за рекордно короткое время. Чем вызвана такая динамика: проблемами в американской экономике или ожиданиями инвесторов дальнейшей эскалации на Ближнем Востоке? Где дно падения? Выясняли Финансы Mail.
Почему на iPhone и Mac перестала работать почта Mail.ru
| How Apple iOS 15 is Impacting Email Marketers [New Data] | В мобильной операционной системе iOS используется модифицированная версия Apple Mail, которая адаптирована под multitouch-управление и поддерживает технологию push-mail. |
| Приложение Apple Mail получит функции iOS 16 | Читайте последние новости на сегодня по теме Apple. |
How Apple’s Mail Privacy Changes Affect Email Open Tracking
| Apple Mail — Википедия | Apple are introducing its Mail Privacy Protection feature on iOS 15 which means it'll no longer be possible to track email opens for Apple Mail clients. |
| Apple Mail Now Blocks Email Tracking. Here’s What It Means for You | Читайте последние новости на сегодня по теме Apple. |
| Бывший технический руководитель Apple Mail будет отвечать за разработку почтового клиента Spark | Прорыв произошел в нулевых годах, когда Apple выпустила плеер iPod, а затем первый смартфон iPhone. |
| Грядущее обновление macOS «сломает» почту на компьютерах Apple | Apple Watch SE (2-го поколения). |
| Apple - YouTube | Apple сегодня — Apple удалила из китайского App Store приложения Telegram. |
Новые настройки Apple Mail: что надо знать маркетологу онлайн-магазина
Check out our guide on how to install the iOS 16 beta: Were there any other updates you were hoping for? Let us know in the comments below.
And, aside from those metrics, features like click maps, let you see exactly where people are clicking in your email, offering you a glimpse of what portions of your email are most and least engaging. High email traffic indicates your email content is succeeding at getting recipients to visit your site. Unsubscribe and Spam Rates Spiking unsubscribe rates can indicate that the content you are sending, or the frequency , has caused you to lose more of your audience than usual. On the other hand, a low unsubscribe rate means you are retaining your readers. They will just be -- different.
At this point, you should continue to monitor your average open rate and how it changes. Surveys or Feedback Forms Each time the HubSpot Blog tests a major email experiment or a new type of content in our emails, we try to include a feedback survey where readers can let us know what they thought. Meanwhile, The Hustle and other HubSpot emails offer a rating scale where you can rate your email experience and give feedback. Before you scoff at the idea, consider these facts.
Еще одна полезная функция, Follow Up, поможет следить за сообщениями, которые пока не получили ответа. Пользователи смогут найти недавние сообщения, контакты, документы и ссылки с помощью ввода ключевых слов в поисковой строке. Центральная Служба Новостей.
By caching. Apple Mail downloads all images for all emails before you open them. Crypto-Gram uses Mailchimp, which has these tracking pixels turned on by default.
Understanding Apple Mail Privacy Protection and Open Events
So, how does Apple Mail stop this? By caching. Apple Mail downloads all images for all emails before you open them. Kind of.
The most recent addition to this is the 2022 release of Mac Ventura, which offers its own attachment reminder feature. Replacing this feature allows us to focus our capacity on our smart features, such as big updates to Send Later, and Teams of which more below. We want to focus on these features because they are the things we offer nobody else does, and if we spend more time on them, we can make Mailbutler even better for you! For Gmail users, it will be after you update your version of Mailbutler. All that being said, we listen to our customers and make our changes based on their - that is to say, your! So if you have any ideas on how we could improve Attachment Reminder and make it a worthwhile feature to keep in our product, or if you have any other thoughts or suggestions, please message our Support Team at support mailbutler. Stay tuned for more updates in the future.
August 2022 product release update August is a huge month for Mailbutler. An update to Follow-up Reminders With the latest update to Mailbutler, follow-up reminders have been combined with tasks. Now, follow-up reminders have been renamed follow-up tasks. This brings up the QuickTasks option, where you can not only find follow-up tasks, but also your most used task and your most recently used task. See the image below for clarification: You can still manually set a task by either clicking on new task or simply clicking the larger task button in the Sidebar. Bear in mind that nothing has really changed: you can still do everything you used to be able to do with tasks and follow-up reminders, they are simply now all in the same place. Your follow-up reminders will also be migrated to your list of tasks, so you can see them all together. Task automations You may have noticed there is a new button next to the tasks - a small lightning bolt. This is an exciting new feature we have implemented which allows you to automate all of your tasks. On top of this, you can also choose to have a follow-up task automatically added on every email you send, so you never forget to follow up.
The two images below may make this clearer: We hope that the update to tasks and follow-up reminders will streamline your work process, make it easier to find and use our features, and give you more control over your to-dos. Aside from this, there are a few smaller changes which ultimately should streamline your Mailbutler experience. Not the clearest of terms, for sure: in a nutshell, it means being able to see precisely who has opened your email when you send a message to multiple recipients. For example, say you send an email to William, Jacob, Emily and Sarah: most email programs will only tell you once your email has been opened, but Mailbutler can now tell you specifically when Jacob opens your message. Pretty neat, huh? For information on finding out if Per-Recipient Tracking will work for you, head to our Support Center article on the subject. Time presets return One of the things which we changed in our last release in May was the time presets for Tasks, Follow-up Reminders, Snooze and Send Later. Custom time presets are disabled by default, so make sure to enable them if you want to use them. After multiple surveys and analyses we found out that almost nobody was using the statistical insights into their email templates and email signatures. So, we removed them!
Now this functionality is also available for Send Later! This helps you to only work and send emails during your normal working hours. The Mailbutler Contacts feature does this by automatically showing a summary of contact details based on the information it gets from an email. However, it was only able to do this English. But not any more! May 2022 product release update May is a big month for Mailbutler! Up until now, our message has been "The email extension that does it all. So our new marketing message has now been decided: "Your inbox, smarter. While there is no workaround with Mailbutler to automatically forward emails, we are still dedicated to making the customer relationship management aspect of our product as good as possible. This is why we have been and will be constantly updating our Contacts feature so Mailbutler can continue to help you improve your customer relations!
Now, Apple Mail will pre-load every image themselves via a proxy server. As a result, email marketing platforms will think Apple Mail emails have been opened by the subscriber and track it as an open — even when the subscriber never opens. Which means marketers will see inflated open rates. This makes the open rate metric pretty useless — at least for anyone on your list using Apple Mail. For these users, opens are never tracked — even when the user is consistently opening emails. On top of that, email providers have already been pre-loading email images. So marketers are panicking for no reason?
Not exactly. Apple Mail dominates a large portion of the email market. With their update, open rates become completely inaccurate for this large percentage 49. While open rates have always been slightly inaccurate, now they may be drastically wrong. Which creates some issues for email marketers. Then, they could send those disengaged subscribers a re-engagement email campaign. What else is impacted besides open rates?
Most experienced email marketers agree businesses spend too much time worrying about open rates. They are not the most important email marketing metric. Most worry only about the death of the open rate. But this update actually impacts quite a few other things as well: Click-to-open rate. Click-to-open rate is the percentage of people who clicked a link within an email after opening it. Forward tracking. Send time optimization.
Some email platforms offer send time optimization STO. STO will track when a subscriber typically opens emails and send future emails at the times the subscriber is historically most likely to open. That is, until email platforms base STO on something other than open time.
These standards all contain a multitude of obsolete, and often insecure, features in order to maintain backwards compatibility.
If Signal developers had to deal with decades of technical baggage and handle dozens of possible message formats instead of just one it would take them more than a few hours to fix similar vulnerabilities too. Secure messaging apps are not a substitute for email, and they never will be. You can keep old archives of emails, and you can search these archives years later when you need to look something up. With email, you can participate in mailing lists, have threaded conversations, forward messages around, and leave things marked as unread until you have time to deal with them.
For many of us, maintaining our same email habits but sending them without encryption is simply not a viable option. And while the fact that email and PGP are based on open standards makes it more difficult to maintain and fix security vulnerabilities, it also adds an enormous benefit: Email servers inter-operate with each other. You can send an encrypted email to my theintercept. Because email is an open, federated system that has been around for as long as the internet, everyone has an email address; only some people use Signal, and others use Wire, WhatsApp, or Telegram, and some are only reachable on Facebook.
Email Marketing and the Apple iOS Update 2023 | Apple vs Marketers
With Mail Privacy Protection, Apple Mail will preload images and content of emails — including the tracking pixel — regardless of if the recipient actually opened the email or not. Apple announced some major new features for Mail that finally bring the email app closer to parity with Gmail and other popular email clients. Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. Apple Mail modernizes with several new features in macOS Ventura and iOS 16.
Приложение Apple Mail получит функции iOS 16
But according to Apple, the new Mail features will be worth the wait, combining with the various other announcements coming out of WWDC to make working on Mac devices more hassle-free than ever. При первом открытии Apple Mail пользователь сможет ее отключить, если в этом есть такая необходимость. Apple mail privacy protection doesn’t affect subscriber behavior, so click rates have remained steady, proving that click rates are the best metric to measure email campaign success. Apple предупредила пользователей из 92 стран об угрозе взлома Apple убрала из предупреждения о возможном взломе iPhone с использованием шпионского ПО слова. В Apple объяснили недостаток памяти в компьютерах Mac.
Apple Mail Privacy Protection: на что повлияет новая функция электронной почты
Apple can hide IP addresses. Apple users can opt out of email tracking. What can you do after and before the Apple iOS 15 update? You can prepare for the Apple iOS 15 update as it will be essential to help us set benchmarks for the new data. You will have to lean on to measure engagement, specific behaviour, and email deliverability. Well, this gives marketers around four to five months to prepare and below are some steps. In addition, you can shift to measure the effectiveness of subject lines while measuring the open rates. Ensure to provide the recipients with the most optimized email possible. You can even clean your list of inactive contacts for managing the email deliverability and improving the conversion rate.
Clean your contact You can control your inactive subscribers to manage the email deliverability by using the open rate data. You can even implement new solutions as it is the best way to gauge your customer engagement and schedule these actions in advance to use data. Focus on conversion rates You need to be aware of the goal of your email campaigns , and most of the time, marketers focus more on clicks and conversion rates than engagement. Now, we have to lean on these email metrics more than before.
Создайте пароль для сторонних приложений Чтобы не менять любимый почтовик, воспользуйтесь рекомендацией Mail. При использовании почты на Mac, iPhone и iPad придется создать три уникальных пароля.
Обратите внимание, что код авторизации для приложений получится создать только на учетной записи с подтвержденным номером телефона и включенной двухфакторной аутентификацией. Добавить номер и активировать опцию будет предложено перед созданием кода для приложения. Настройте сбор писем через другую почтовую службу Тем, кто не хочет дополнительно настраивать учётку или привязывать к ней телефонный номер и при этом использует почтовый ящик в другом сервисе, рекомендуем настроить автоматический сбор почты. Теперь сервис будет автоматически получать почту из другого аккаунта и отображать в общей папке с входящими письмами. Настройки пересылки почты в почте Mail.
Kennedy Jr.? Clara Bow - who was she?
Why did people remember her? How can I console a buddy who recently lost a family member? Here is a list of things to do and not do! These are the ideal phrases to provide your pals who just lost a pet comfort.
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Apple перестала оказывать техподдержку российским владельцам iPad и Mac
Otherwise, open rates would soar and emails would trigger for all Apple Mail users, increasing the number of unwanted emails. You just need to adapt your mindset and strategy. Ask yourself if Apple Mail stats are really that important You may have panicked upon hearing the news, but how many of your email subscribers actually use Apple Mail? Once you crunch the numbers, you might actually find that Apple Mail only represents only a small portion of your contacts. In which case, iOS 15 is of no major cause of concern for you. Pivot towards a strategy based on click-through rate Forget the opens, focus on clicks. Arguably the best advice we can give you today.
The latest upgrades for Apple Mail, however, are designed to guard against these kinds of scenarios, helping users to stay on top of their communications and correct any silly errors before the damage is done.
More from WWDC 2022.
Want to test out the new features already? Check out our guide on how to install the iOS 16 beta: Were there any other updates you were hoping for? Let us know in the comments below.
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Apple по требованию Пекина удалила из App Store в Китае WhatsApp и Telegram
Apple Mail downloads all images for all emails before you open them. Practically speaking, that means every message downloaded to Apple Mail is marked “read,” regardless of whether you open it. Apple сегодня — Apple удалила из китайского App Store приложения Telegram. Your Mail With You, Spark Mail + AI: Email Inbox, and many more on Mac App Store. Apple отказалась от чехлов FineWoven для iPhone из-за массовых жалоб. Mail grew out of NeXTMail, which was originally developed by NeXT as part of its NeXTSTEP operating system, after Apple's acquisition of NeXT in 1997. With Mail Privacy Protection, Apple Mail will preload images and content of emails — including the tracking pixel — regardless of if the recipient actually opened the email or not.