This fall, with iOS 15, Apple Mail users will be able to opt-out of tracking with your email marketing. Помимо ВКонтакте, чьё приложение Apple удалила из App Store вчера вечером, удалению также подвергся и сервис Почта Выручка Apple от продажи услуг (Apple Music, App Store, iCloud) увеличилась на 5,5% до $20,9 млрд за квартал — это абсолютный рекорд. Everything e-commerce businesses need to know about 2022 Apple Mail privacy updates and the metrics that should replace open rate.
What Is Apple Mail Privacy Protection (MPP) and How Will It Affect You?
Mailbutler Attachment Reminder will be replaced for Apple Mail users after you update to MacOS Ventura and update Mailbutler after the release. Alyssa and Melissa discuss Apple privacy changes, how it will impact email senders, and metrics to measure instead. Mail Privacy Protection will allow iOS 15 email users to privately load the remote content and not disclose the IP addresses for Apple IOS update. Apple announced Mail Privacy Protection (MPP) at their annual Worldwide Developers Conference (WWDC21) on June 7th.
Apple Mail News Monitoring
If you use Apple's Mail app for your email correspondence and you have macOS 13.0 or later installed on your Mac, keep in mind the Undo Send feature. The Apple Post publishes the latest Apple news, iPhone leaks, Mac rumors and in-depth HomeKit guides, sharing coverage and analysis on all things Apple. Apple’s dumb Mail app update has users furious over deleted emails. Apple Mail Privacy — новая функция конфиденциальности электронной почты. With Mail Privacy Protection, Apple Mail preloads images and content of emails you send — including the tracking pixel — regardless of if the recipient actually opened the email or not.
У Apple вышел новые ИИ, которые запускаются локально на устройстве
But our own data showed us that folks interacted with our emails more when we removed images entirely, even though they said they wanted images. Is this Apple mail privacy news really a big deal? On desktop, Apple Mail on Mac in responsible for 58. If it surprises you too, I cannot stress enough that this news matters to you — particularly if you leverage ads in your newsletters. At the end of the day, however, email marketing is going to get harder for some of us starting this fall. Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
We made those changes based on the data at a scale we were able to collect of how people were interacting with the newsletter — because their actions, and actions not taken, speak directly to their likes and dislikes. When we, as marketers, content creators, and storytellers lose that visibility, we also lose out on critical insights on whether or not our audience, as a whole, is getting what they wanted out of it. At first, you have a lot of subscribers. However, there are two key issues with that approach: Your response rate to an optional feedback survey will always be much, much smaller than the data you can collect from actions taken by an audience going through the course of their day-to-day activities. That data also may not be reliable or accurate. People will often report they want something to be a certain way, but their actions will show the opposite desires to be true.
Stay tuned for more updates in the future. August 2022 product release update August is a huge month for Mailbutler. An update to Follow-up Reminders With the latest update to Mailbutler, follow-up reminders have been combined with tasks. Now, follow-up reminders have been renamed follow-up tasks. This brings up the QuickTasks option, where you can not only find follow-up tasks, but also your most used task and your most recently used task. See the image below for clarification: You can still manually set a task by either clicking on new task or simply clicking the larger task button in the Sidebar. Bear in mind that nothing has really changed: you can still do everything you used to be able to do with tasks and follow-up reminders, they are simply now all in the same place. Your follow-up reminders will also be migrated to your list of tasks, so you can see them all together. Task automations You may have noticed there is a new button next to the tasks - a small lightning bolt. This is an exciting new feature we have implemented which allows you to automate all of your tasks. On top of this, you can also choose to have a follow-up task automatically added on every email you send, so you never forget to follow up. The two images below may make this clearer: We hope that the update to tasks and follow-up reminders will streamline your work process, make it easier to find and use our features, and give you more control over your to-dos. Aside from this, there are a few smaller changes which ultimately should streamline your Mailbutler experience. Not the clearest of terms, for sure: in a nutshell, it means being able to see precisely who has opened your email when you send a message to multiple recipients. For example, say you send an email to William, Jacob, Emily and Sarah: most email programs will only tell you once your email has been opened, but Mailbutler can now tell you specifically when Jacob opens your message. Pretty neat, huh? For information on finding out if Per-Recipient Tracking will work for you, head to our Support Center article on the subject. Time presets return One of the things which we changed in our last release in May was the time presets for Tasks, Follow-up Reminders, Snooze and Send Later. Custom time presets are disabled by default, so make sure to enable them if you want to use them. After multiple surveys and analyses we found out that almost nobody was using the statistical insights into their email templates and email signatures. So, we removed them! Now this functionality is also available for Send Later! This helps you to only work and send emails during your normal working hours. The Mailbutler Contacts feature does this by automatically showing a summary of contact details based on the information it gets from an email. However, it was only able to do this English. But not any more! May 2022 product release update May is a big month for Mailbutler! Up until now, our message has been "The email extension that does it all. So our new marketing message has now been decided: "Your inbox, smarter. While there is no workaround with Mailbutler to automatically forward emails, we are still dedicated to making the customer relationship management aspect of our product as good as possible. This is why we have been and will be constantly updating our Contacts feature so Mailbutler can continue to help you improve your customer relations! This should make it much easier for you both to get all your old contacts into Mailbutler, and also export them with all of their information if you ever need to move them to a new program. What this means is that when you see your conversation history with someone in the Mailbutler Sidebar, you can click on any specific message and Mailbutler will give you more detailed information about that message. Moreover, you can then click through and your email application will open up the email in question, right inside your inbox. This should make it easier to find the people you speak to regularly. New time presets for Tasks, Follow-up Reminders, Snooze and Send Later One of the more exciting updates in the latest release is that we have changed the configurable time presets for the Tasks, Follow-up Reminders, Snooze and Send Later features. Previously, there were a number of time presets you could use for each different feature.
В компании отмечают, что требование об удалении приложений власти Китая обосновывают соображениями государственной безопасности. Все эти мессенджеры широко используются в Китае, хотя доступны в стране только через VPN-сервисы. Требование об их удалении из App Store сокращает количество сервисов, с помощью которых интернет-пользователи могут общаться с теми, кто находится за пределами страны, и является еще одним шагом по ужесточению контроля над интернетом в КНР, отмечает WSJ.
У Apple вышел новые ИИ, которые запускаются локально на устройстве
Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. We have collated a list the best Apple mail extensions for you that are lightweight and are sure to increase your productivity while using the mail app. Почта — крупнейшая бесплатная почта, быстрый и удобный интерфейс, неограниченный объем ящика, надежная защита от спама и вирусов.
Apple is finally adding some of Gmail’s best features to its own email apps
В компании отмечают, что требование об удалении приложений власти Китая обосновывают соображениями государственной безопасности. Все эти мессенджеры широко используются в Китае, хотя доступны в стране только через VPN-сервисы. Требование об их удалении из App Store сокращает количество сервисов, с помощью которых интернет-пользователи могут общаться с теми, кто находится за пределами страны, и является еще одним шагом по ужесточению контроля над интернетом в КНР, отмечает WSJ.
When an organization sends an email to a customer using the Apple Mail app, Apple stores and downloads the entire email on its own server. In this process, the server stores all the images, including the email-tracking pixel. Email marketers might believe that the email was opened by the customer erroneously. This is how open rates , geolocation, and other data get affected. The tracking pixel cannot analyze customer details that are helpful and relevant for personalization. To recap the most important points: Open Rates are not the most accurate indicators anymore: Since Apple preloads the tracking pixels on its proxy servers, the open rates are now going to be inflated. Segmentation based on geolocation and time needs to change: MPP will affect any email campaign that is centered around geolocation or time-based strategies. The Apple servers send the email content from their servers, thereby blocking the geolocation and IP address.
Ключевая особенность новинок - это работа непосредственно на пользовательском устройстве без обращения к облачным серверам. Уточняется, что всего компания выпустила восемь моделей, четыре из которых были предварительно обучены с применением библиотеки CoreNet, оставшиеся - дообучены на инструкциях. Также Apple опубликовала код, журналы обучения и разные версии системы, что позволит расширить возможности исследовательского сообщества.
But there are plenty of channels marketers can lean on. Paid social media content, however, has the highest ROI and engagement of any marketing channel, followed by organic social media content at 2 for both ROI and engagement. That means leveraging strategies like maintaining a healthy email list , providing easy unsubscribe options, personalizing emails , using engaging subject lines and preview text, and making sure your emails and mailing list are GDPR compliant. While this data on how email marketers adapted to privacy changes tells us which strategies are most popular, we also want to know which are most effective. Want more tips and tricks for navigating iOS 15? While the differences between these groups can give you an idea of where to get started, remember that these strategies can all be effective, and every situation is unique. For example, if a majority of your customers use Apple mail, it may not be as effective to study email data of the handful of your clients who use Gmail or Outlook. Navigating Email Privacy Impacts All in all, email privacy protection is not even close to "the end of the world" for email marketers. That said, it does and will continue to require some creative pivoting.
iOS 16 will bring 'the biggest overhaul' to Apple Mail, allowing it to catch up with Gmail
As you may know, to measure how email campaigns are working, email marketers usually add a single 1px by 1px square transparent image in their email messages. When a receiver opens this email, the image gets downloaded. This image captures different types of data like when the mail was opened, which platform it was opened on, location and more. All the analytics captured helps marketers relate better with their customers, curate better content, and keep them engaged with relevant emails.
When an organization sends an email to a customer using the Apple Mail app, Apple stores and downloads the entire email on its own server. In this process, the server stores all the images, including the email-tracking pixel. Email marketers might believe that the email was opened by the customer erroneously.
This is how open rates , geolocation, and other data get affected.
Организация электронной почты на компьютере Mac Как управлять почтовым ящиком и упростить работу с важными сообщениями.
The recipient then opens the message using the Apple Mail App. The recipient then also opens the message using the Gmail Web App. This activity outside Apple Mail will be served conventionally, delivering the pixel and returning the open data to the sender. In this example, this conventional open happens in addition to the MPP-triggered open from Apple.
Чем вызвана такая динамика: проблемами в американской экономике или ожиданиями инвесторов дальнейшей эскалации на Ближнем Востоке? Где дно падения? Выясняли Финансы Mail. Ру Специалист по цифровой разведке Бедеров назвал пять параметров для слежки за человеком Любой человек в России может отследить перемещение другого человека, используя технологию ADINT — разведку по рекламным модулям. На сегодняшний день она может предоставить больше данных о конкретном человеке, чем разведка по закрытым базам спецслужб.
Новые настройки Apple Mail: что надо знать маркетологу онлайн-магазина
Start with the news. How necessary is this open-rate data to building email-based businesses? Some quick background for the non-email obsessives. Long ago, email marketers began including invisible pixels in the emails they send you; when you open their messages, those pixels load, telling the sender that you read their message, and might also infer your location from your IP address. It gives you a sense of how engaged your audience is, and how that engagement is changing over time. At the same time, there is a fairly long tradition of people finding this creepy.
The email startup Superhuman had to apologize in 2019 after a viral blog post explained how the company tracked when, where, and how often people opened emails sent through its service. The Markup, a nonprofit newsroom that often focuses on issues of data privacy, turned down eight potential email providers before finding one that would agree to turn off tracking capabilities. Last year, when Basecamp launched the email service Hey, it made the blocking of tracking pixels a marquee feature. Apple already showed that with their drive to block unique ad identifiers for cross-app tracking in iOS 14.
В архив или удалить: новые письма в приглушенных темах будут архивироваться или удаляться. Так Архивировать или Удалять? Для дальнейшей настройки отключения звука для цепочек писем на вашем iPhone или iPad можно указать, как именно упомянутое выше действие «В архив или удалить» необходимо применять к новым сообщениям в обрабатываемой ветке.
Теперь нажмите на строку со своим адресом электронной почты и выберите «Дополнительно». Понадобится выбрать опцию Удаленные или Архив в разделе «Место перемещения ненужных сообщений». Этот параметр также определяет, что происходит с сообщением при нажатии на нем кнопки «Удалить» в Почте. Быстрое включение или выключение уведомлений на новое письмо в цепочке — второй способ Если вам покажется неудобным включать или выключать звук для веток писем с помощью свайпов по ним, то есть возможность сделать это другим способом, благодаря потрясающим контекстным меню, появившимся в iOS 13.
While two-thirds of email marketers surveyed report a moderate-to-significant impact on their email marketing strategy, whether the impact was positive, neutral, or negative, is not as clear-cut as you might assume. How is this possible? I also asked them to share how their email marketing strategy has been affected by each, and interestingly enough, the results were very similar. Email marketers in both camps were most impacted by the same factors, in the same order: So what can we take away from this? These are the most popular strategies they used: 1. With the update, users can prevent email marketers from seeing when and if they opened a marketing email.
And, aside from those metrics, features like click maps, let you see exactly where people are clicking in your email, offering you a glimpse of what portions of your email are most and least engaging. High email traffic indicates your email content is succeeding at getting recipients to visit your site. Unsubscribe and Spam Rates Spiking unsubscribe rates can indicate that the content you are sending, or the frequency , has caused you to lose more of your audience than usual.
Once enabled, Apple will begin pre-fetching and caching all mail sent to the recipient, regardless of where the recipient eventually accesses their mail. After Gmail receives the email, the Apple Mail App will randomly pre-fetch the message and cache it, triggering an open. The recipient then opens the message using the Apple Mail App. The recipient then also opens the message using the Gmail Web App.
What is Apple Mail Privacy Protection (Apple MPP)?
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