With Mail Privacy Protection, Apple Mail will preload images and content of emails — including the tracking pixel — regardless of if the recipient actually opened the email or not. На изображении приглашения красуется Apple Pencil, что недвусмысленно намекает на презентацию новых моделей iPad.
In Apple Mail, There’s No Protecting PGP-Encrypted Messages
Прорыв произошел в нулевых годах, когда Apple выпустила плеер iPod, а затем первый смартфон iPhone. Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. Apple announced Mail Privacy Protection (MPP) at their annual Worldwide Developers Conference (WWDC21) on June 7th.
Apple Mail News Monitoring
Вступай в группу Новости в Одноклассниках. Apple announced some major new features for Mail that finally bring the email app closer to parity with Gmail and other popular email clients. Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. Apple представила новый метод под названием MailKit API для создания расширений Mail в macOS Monterey.
Apple is finally adding some of Gmail’s best features to its own email apps
If a contact enables Apple Mail Privacy Protection, Apple Mail will preload pixels, even if your contact hasn’t opened the email, resulting in unreliable open metrics. Ваш Apple ID привязан к адресу электронной почты, и Apple дает вам некоторую гибкость в этом вопросе, поскольку признает, что мы иногда теряем доступ к предыдущему адресу. 39 percent of people reporting that they use Apple mobile devices to read email.
Поддержка приложения «Почта»
Еще и к сегодняшней новости, что Эппл тестирует возможность отключения телефонов в зависимости от региона нахождения. Apple mail privacy protection doesn’t affect subscriber behavior, so click rates have remained steady, proving that click rates are the best metric to measure email campaign success. Скачайте бесплатное приложение Microsoft Outlook для работы с электронной почтой и календарем и получите доступ к приложениям Office Online, таким как Word, Excel и PowerPoint. Подробно обо всех информационных разделах, ресурсах и контактных данных, которые потребуются пользователям приложения «Почта» на компьютерах Mac или устройствах iOS. Еще и к сегодняшней новости, что Эппл тестирует возможность отключения телефонов в зависимости от региона нахождения. Undo send, scheduled send, follow-up recommendations, and remind me are four “highly-requested” new features for Apple’s Mail programme that were introduced at WWDC 2022.
Приложения «ВКонтакте» и «Почта Mail.ru» вернулись в App Store
Notes was split off into a stand-alone application. The RSS reader and to-dos were discontinued. OS X Mavericks 10. OS X Yosemite 10. OS X El Capitan 10. The conversation display was also redesigned and various disk space saving optimizations were implemented. Streaming notification support for Exchange accounts was also added. The Mail app icon was changed to be more consistent with the iOS version, depicting a white envelope on a blue background, albeit with a more "3D" look that has the text "Apple Park California 95014" subtly etched on the envelope.
HTML message composition. The new version also changed the UI for the buttons in the toolbar. Whereas previous buttons had free-standing defined shapes, the new buttons featured shapes within a lozenge -shaped capsule. Nevertheless, Apple updated their guidelines to include capsule-shaped buttons, and the new UI persisted. In addition, it offered notes and to-dos which could be synced with iCal as well as a built-in RSS reader. Mac OS X Lion 10. Mail via IMAP. Also added was the capability to group messages by subject in a similar fashion to Mail on iOS 4.
Apple caused a small panic among marketers in September 2021 by effectively making this tracking impossible in the default Mail app on iPhone, iPad, and Mac. I, personally, switched to Apple Mail as soon as the feature was announced. Privacy advocates feel differently. Because of this, email protocols are more or less designed for simple text messages with attachments—which works until you want to add things like colors and images.
Полученный нами опыт будет бесценен, когда такие устройства станут по-настоящему массовыми». Часы уведомят владельца о новом письме и позволят «с запястья» пометить сообщение прочитанным, ответить на него, удалить или отправить в спам. Для ответа можно использовать голосовой ввод или один из предустановленных шаблонов, например, «Я в пути» или «Позвони мне». Также часы покажут владельцу информацию о количестве непрочитанных писем и тему последнего сообщения.
Как настраивать уведомления почтовых веток в Почте (Mail) iOS на iPhone и iPad
Finding what works will help you to increase CTR and have more data to work with. Increase engagement through interactive content With Apple Mail Privacy Protection shifting the focus onto clicks, interactive content blocks are your new best friend. On top of things like surveys, videos and social media blocks, there are a bunch of creative ways to increase clicks that benefit your overall email marketing strategy. Ask a question with surveys and quizzes Including quizzes and surveys in your emails is a great way to measure engagement, gather feedback, and learn more about the kind of content your subscribers want to see.
You can send a fun quiz to see how many responses you get, or use surveys to gather information on subscriber interests, feedback on your content and more. Embed engaging videos Video blocks are another way to enhance your emails and increase your click rate. In some cases, embedded videos have generated as much as 3x more clicks.
Of course, make sure the video is relevant and provides some kind of value to your subscribers. Include social media blocks Wanna drive traffic to your social media platforms while also boosting your email click rate? Social media blocks are your new best friend.
With social media blocks you can either include social icons that link to your profiles or embed a whole social media post to lure people to your platform. Another way to use social media and email together is to include social share buttons in your newsletter. These buttons allow subscribers to share your newsletter with their audiences on social media, expanding yours.
Allow forwarding Speaking of sharing, allowing email forwarding helps you to expand your audience to people hand-picked by your own subscribers. Include an email forwarding button in your email to invite subscribers to forward your content. For example, if a subscriber feels like they are receiving too many emails, they can open the preference center page and opt to receive emails less frequently.
Created in MailerLite Unleash your inner blogger You can also measure engagement by posting your content on your website as a blog, and using your newsletter to drive traffic to those posts. Subscribers will need to click to read the full post which will give you insight into how many subscribers are resonating with your content. As of now, the following new features are available.
There will be an IP address, obviously, but this will be of the Apple servers. As a marketer, you just need to recalibrate how to measure your engagement metrics. The genuine user-open is not easily identifiable as Apple caches all the images and will show them to the customers by downloading the data from their servers and not MoEngage. Apple Mail Privacy Protection protects customers by hiding all tracking data. We have identified the user-agent which is common across all machine opens. By analyzing the user-agent attribute in the Email Open event, the MoEngage platform has been effectively able to differentiate between automated machine-opens and genuine user-triggered opens. By discarding the machine-open records, the open counts and open rates are very close to the actual number of times emails were opened by real customers.
Further, MoEngage will also be providing the machine-open numbers as a separate entity for customers to view and understand how big of an impact MPP is.
Marketers lose this ability with the new iOS email privacy option. With the help of Apple-generated randomized addresses, you can allow your visitors to sign up for different email offers in place of an actual email address. Well, users can remove this email address to prevent its spread across the web. Unfortunately, there is no easy way to convey if a new email sign-up is a legitimate account or not. It will create an email deliverability issue, and subscribers can delete their email addresses. How does iOS affect email marketing? However, this will have a significant impact on various email marketing strategies and help to improve the open rate. Many email campaigns and automation workflows got affected, and you have to update retention and reengagement marketing as it depends on open rates as an engagement metric.
You can even see deliverability tracking to get affected which emails get to the recipients. Segmentation will have to adjust based on customer engagement and conditional splits by opens. This segmentation will also impact list hygiene so that you can determine how much your subscribers want to receive your emails based on the open rate. If subscribers do not show the actual IP addresses, you can disable open tracking and IP-based geo-segmentation. The difference between a poor marketer and a good marketer is adapting quickly to any condition.
Пользователям, которые работают с приложениями, использующими устаревшие плагины Mail, придется подождать обновлений, прежде чем переходить на macOS Sonoma. Публичная бета-версия Sonoma ожидается в июле, а официальный релиз запланирован на осень.
Приложения «ВКонтакте» и «Почта Mail.ru» вернулись в App Store
There are 706,893,562 articles in our news database. Users may set up custom email newsletters and RSS feeds or search among thousands of preset news sections. As a member, you may also submit your own news using the EIN Presswire distribution service.
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So email platforms found a roundabout way to track open rates. They insert a tiny, invisible image in every marketing email. When that image loads, the email platform tracks it as an open. In the past, email service providers ESPs loaded images when a user opened an email. And consequently, ESPs tracked an open. Now, Apple Mail will pre-load every image themselves via a proxy server. As a result, email marketing platforms will think Apple Mail emails have been opened by the subscriber and track it as an open — even when the subscriber never opens. Which means marketers will see inflated open rates. This makes the open rate metric pretty useless — at least for anyone on your list using Apple Mail.
For these users, opens are never tracked — even when the user is consistently opening emails. On top of that, email providers have already been pre-loading email images. So marketers are panicking for no reason? Not exactly. Apple Mail dominates a large portion of the email market. With their update, open rates become completely inaccurate for this large percentage 49. While open rates have always been slightly inaccurate, now they may be drastically wrong. Which creates some issues for email marketers. Then, they could send those disengaged subscribers a re-engagement email campaign.
What else is impacted besides open rates? Most experienced email marketers agree businesses spend too much time worrying about open rates. They are not the most important email marketing metric. Most worry only about the death of the open rate. But this update actually impacts quite a few other things as well: Click-to-open rate. Click-to-open rate is the percentage of people who clicked a link within an email after opening it.
And this is the problem for us when we put on our email marketer hats, right? Source OK, to be fair, I know a lot of advertisers are like this, but not all of us. I want my data protected from nefarious companies who want to spy on me and what I do like Big Brother.
On the surface, you may think these two desires are mutually exclusive. We made those changes based on the data at a scale we were able to collect of how people were interacting with the newsletter — because their actions, and actions not taken, speak directly to their likes and dislikes. When we, as marketers, content creators, and storytellers lose that visibility, we also lose out on critical insights on whether or not our audience, as a whole, is getting what they wanted out of it.
Apple Privacy Update FAQs
As your open rate artificially rises, your click-to-open ratio will artificially drop. If your emails include custom content based on geolocation, like displaying a nearby branch or store location, you can no longer use location data from email tracking to power your dynamic content. Gmail and Yahoo also cache images , which limits visibility into opening environment app, web client, etc , engagement, and geolocation. Email campaigns relying on opens may break or become unreliable Businesses that rely on open data to power various email campaigns may find that those campaigns are even less reliable or begin delivering irrelevant messages to recipients. Focus on metrics that are reliable and actionable Email open insights are just one piece of the puzzle.
Also, Mail will now detect if a users forgot to include part of the message like an attachment. Thankfully, we can save ourselves some embarrassment. The update also brings a revamp to searching within the Mail app, delivering more relevant and accurate results.
Source: MailerLite Which email marketing features are affected? Open rate metrics Open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. Because Apple Mail returns an open when it pre-loads email content, open rates appear increased.
There are metrics you can still use, such as click-through rate CTR and others that will be mentioned below. The test might receive a large number of unconfirmed opens, which will skew the results. For more accurate testing, use click rate as your metric for success. While targeting based on behavior is more difficult, you can ask subscribers for data in signup forms and surveys that can be used for targeting. Because email content is pre-loaded and cached, the countdown timer version that is served up to the subscriber might show the time remaining from when the email was originally downloaded onto the device. Not from when the person opened the email. Automation triggers Automations based on opens need to be rethought and adjusted. Campaigns such as lead-nurturing , auto resend , re-engagement , and send time optimized will be affected as open rates are no longer reliable. To combat this, marketers should change the way their campaigns behave, such as triggering emails with time-based rules or clicks instead of opens. Subscriber list Email open data no longer serves as a way to gauge email list health and subscriber engagement.
Luckily, emails are only cached for accounts when the Apple Mail app is active, so it at least gives you a good indication of which accounts are valid. Ernesta, our legal eagle, gives her take: "I believe most individuals never realized that when they open a marketing email, they provide the sender with information about their IP address, location, device data, and opens. As surprising as it might be to some of us, not everyone reads the Privacy Policy, right? However, GDPR states that individuals should be allowed to choose what data they provide and to whom they provide it. Even though this applies only to Apple Mail right now, in the future other apps that are used to open and read emails might take similar approaches. As privacy-aware businesses are the future.
Want to test out the new features already? Check out our guide on how to install the iOS 16 beta: Were there any other updates you were hoping for? Let us know in the comments below.
Приложение Apple Mail получит функции iOS 16
Crypto-Gram uses Mailchimp, which has these tracking pixels turned on by default. I turn them off. Normally, Mailchimp requires them to be left on for the first few mailings, presumably to prevent abuse.
And while everyone has different needs, we all share the same goal—plowing through it as fast as humanly possible. Here are two apps to help you manage your email and possibly, maybe, potentially even get to the mythological, all-caught-up promised land known as inbox zero.
So, how does Apple Mail stop this? By caching. Apple Mail downloads all images for all emails before you open them.
Мы научили наше почтовое приложение работать с Apple Watch уже сейчас, до того как этот гаджет официально появился на рынке. В результате уже самые первые его покупатели смогут воспользоваться преимуществами быстрого доступа к почте, — комментирует Алексей Сергеев, заместитель вице-президента Mail. Ru Group по стратегическим продуктам. Именно поэтому мы в Mail.