3DNews Новости Software Новости сети Apple обновила новыми функция. В Apple объяснили недостаток памяти в компьютерах Mac.
Apple is finally adding some of Gmail’s best features to its own email apps
We have collated a list the best Apple mail extensions for you that are lightweight and are sure to increase your productivity while using the mail app. This activity outside Apple Mail will be served conventionally, delivering the pixel and returning the open data to the sender. Apple Mail downloads all images for all emails before you open them. Practically speaking, that means every message downloaded to Apple Mail is marked “read,” regardless of whether you open it. Get the latest apple mail info from our tech-obsessed editors with breaking news, in-depth reviews, hands-on videos, and our insights on future products.
Почему на iPhone и Mac перестала работать почта Mail.ru
However, at the same time, Apple is also dropping support for legacy Mail app plug-ins. При первом открытии Apple Mail пользователь сможет ее отключить, если в этом есть такая необходимость. Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. Почта одной из первых поддержала часы Apple Watch. Apple Mail is the email client that comes free with every Mac computer, and an open source project called GPGTools allows Apple Mail to smoothly encrypt and decrypt messages using the. With Mail Privacy Protection, Apple Mail preloads images and content of emails you send — including the tracking pixel — regardless of if the recipient actually opened the email or not.
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Apple Mail Privacy Protection: Is email marketing dying again?
Certainly it has been a bright spot for me! Media companies from Facebook to Twitter to the New York Times are now investing heavily in newsletter strategies; new email-based publishers are popping up seemingly every week. Much of this has come in the wake of the success of Substack, which I use to publish Platformer see disclosure. He previously covered the industry for Ad Age. The Markup, too, has used reader surveys to build a picture of its user base. For ad-based newsletters, then, Mail Privacy Protection is likely to spur publishers to find other ways to understand their audiences.
But what about paid newsletters, like this one? Writers can triangulate reader engagement by plenty of metrics that are still available to them, including the views their stories get on the web, the overall growth of their mailing list, and — most meaningful of all — the growth of their revenue. But in this case, it mostly strikes me as a false alarm. There are any number of changes that major email providers including Apple, Google, and Microsoft could make that would make life more difficult for newsletter-based businesses.
When AMPP is enabled, Mail app users will have their emails pre-fetched by Apple, and this process, tracking pixels are also downloaded.
Other than that, Apple also routes emails through proxy servers, which masks the IP address and the type of device the open came from. Traditionally, we have utilized the information available in the user-agent request header to identify the operating system, the device, and the email client used to open the email. However, we assumed that the vast majority of the opens with a masked request header come from AMPP. This assumption is supported by tests that we conducted on iOS 15 devices and so we categorize masked opens as those coming from AMPP. Consequently, by analyzing the trends in the proportion of these opens, we can get a solid understanding of the effect of the new privacy feature.
How opens changed Figure 1 displays monthly open rates between August 1 and February 28. The figure shows a significant increase in open rates from September month-end. What could be the driver behind this steady increase in open rates? To get to the bottom of this, we can take a look at Figure 2, which shows the number of email opens over time broken down by email clients relative to September 2021. It demonstrates that opens in most categories are largely stagnant except for the yellow Apple native and green AMPP areas.
When we, as marketers, content creators, and storytellers lose that visibility, we also lose out on critical insights on whether or not our audience, as a whole, is getting what they wanted out of it. At first, you have a lot of subscribers. However, there are two key issues with that approach: Your response rate to an optional feedback survey will always be much, much smaller than the data you can collect from actions taken by an audience going through the course of their day-to-day activities. That data also may not be reliable or accurate. People will often report they want something to be a certain way, but their actions will show the opposite desires to be true. For example, a lot of people say they love images in their email newsletters because it looks more polished and fun.
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Точно нет. В каком случае надо что-то предпринимать? В среднем мы видим рост Open Rate примерно на 1 процентный пункт за счет фейковых открытий Apple. С технической точки зрения наша платформа к этому готова, у нас есть инструменты аналитики, чтобы каждый клиент мог посмотреть, какой процент базы является пользователем Apple Mail и сколько "фейковых" открытий они генерят. С точки зрения психологической очень важно, чтобы маркетологи понимали, что часть роста Open Rate в сентябре связана не с оптимизацией сценариев, а именно с изменением политики Apple. Пострадают ли ваши триггерные цепочки и аналитика? Возможно, так как есть несколько моментов, которые, по моему мнению, будут затронуты осенним обновлением конфиденциальности Apple Mail Privacy Protection. Время отправки. Прогнозы оптимального времени отправки писем могут оказаться под угрозой, так как многие оптимизируют время отправки по времени открытия письма, а так как Apple дает ложное время, то эта метрика не подходит. Поэтому можно поменять ее на данные о старте сессии и кликах.
Триггерные цепочки.
High email traffic indicates your email content is succeeding at getting recipients to visit your site. Unsubscribe and Spam Rates Spiking unsubscribe rates can indicate that the content you are sending, or the frequency , has caused you to lose more of your audience than usual. On the other hand, a low unsubscribe rate means you are retaining your readers. They will just be -- different. At this point, you should continue to monitor your average open rate and how it changes. Surveys or Feedback Forms Each time the HubSpot Blog tests a major email experiment or a new type of content in our emails, we try to include a feedback survey where readers can let us know what they thought. Meanwhile, The Hustle and other HubSpot emails offer a rating scale where you can rate your email experience and give feedback. Before you scoff at the idea, consider these facts.
Still not convinced?
Marketers use invisible pixels that allow them to collect information and detect when an email is opened, what device is used, and where the subscriber is located when they open the email. Last year, Apple devices accounted for approximately 52 percent of all email opens. Although MPP is still only an option on Apple devices, if users are given the opportunity to keep their information private, they often choose to.
In addition to open rate as an unreliable performance metric, email is changing in the following ways: Click-to-open rates CTOR are unreliable. A CTOR measures the number of unique clicks that an email receives divided by the number of unique opens. Open-powered email features are unreliable. Certain marketing features that rely on email opens are now less reliable.
These include: Contact insight and engagement will be artificially high. Some of the individualized subscriber data that is less accessible includes: The time the email was opened The device used to open an email The location from which the email was opened Email personalization has changed. Instead of personalizing based on those who are most engaged, segmenting most- and least-engaged subscribers should now be based on how often the subscriber clicks on a link found in the email.
What Is Apple Mail Privacy Protection (MPP) and How Will It Affect You?
This fall, with iOS 15, Apple Mail users will be able to opt-out of tracking with your email marketing. Your Mail With You, Spark Mail + AI: Email Inbox, and many more on Mac App Store. Alyssa and Melissa discuss Apple privacy changes, how it will impact email senders, and metrics to measure instead. У американской компании Apple есть возможность следить и воздействовать на каждого пользователя смартфонов iPhone, заявила глава Ассоциации разработчиков. With Mail Privacy Protection, Apple Mail preloads images and content of emails you send — including the tracking pixel — regardless of if the recipient actually opened the email or not.
Apple’s Mail Privacy Protection: Changes to Expect for Email Marketers
Nevertheless, you have to analyse open rates by domain, and it can help you identify ISPs who have blocked emails and altered the email deliverability. Marketers lose this ability with the new iOS email privacy option. With the help of Apple-generated randomized addresses, you can allow your visitors to sign up for different email offers in place of an actual email address. Well, users can remove this email address to prevent its spread across the web. Unfortunately, there is no easy way to convey if a new email sign-up is a legitimate account or not. It will create an email deliverability issue, and subscribers can delete their email addresses. How does iOS affect email marketing? However, this will have a significant impact on various email marketing strategies and help to improve the open rate. Many email campaigns and automation workflows got affected, and you have to update retention and reengagement marketing as it depends on open rates as an engagement metric. You can even see deliverability tracking to get affected which emails get to the recipients. Segmentation will have to adjust based on customer engagement and conditional splits by opens.
This segmentation will also impact list hygiene so that you can determine how much your subscribers want to receive your emails based on the open rate. If subscribers do not show the actual IP addresses, you can disable open tracking and IP-based geo-segmentation.
В Fortnite скрыли токсичные празднования 24 апреляГазета. Они откатились от апрельских исторических максимумов за рекордно короткое время. Чем вызвана такая динамика: проблемами в американской экономике или ожиданиями инвесторов дальнейшей эскалации на Ближнем Востоке? Где дно падения? Выясняли Финансы Mail.
Or the death of the email open rate and a serious blow to marketers? But first, a little context.
What is changing? Apple is giving their email users more control over their privacy. After installing the iOS 15 update, users will see a message prompting them to choose their Mail Privacy Protection settings. They can choose to either protect their mail activity or not. This will impact any emails opened from the Apple Mail app on any device. Which, according to Litmus, accounts for 49. So the impact is massive. Source Hide My Email allows users to camouflage their email addresses when they subscribe to a newsletter or sign up for an app. It generates a unique, random email address that automatically forwards to your personal inbox.
The best part? Only the app or website you signed up with can use this random email address to communicate with you. That way, users get the benefit of wanted emails without actually giving away their true email address. This feature is a huge win for consumers. Many businesses have the nasty habit of selling email addresses. This will make it impossible to do that. Meanwhile, it allows marketers to continue to send wanted emails to subscribers. Why is Apple launching these privacy features? Consumers want more privacy.
Apple is delivering on that wish. And unsurprisingly, they want more protection. Ethical marketers should want this too. However, the question is whether or not these updates are actually good for consumers.
Источник изображения: apple. В этом году прямо с главной страницы можно выполнять некоторые действия. Например, можно загрузить файл, отметить задачу в напоминаниях, а также отметить письмо прочитанным либо удалить его. Появилась возможность включить браузерные уведомления при поступлении электронной почты или приглашении на мероприятие в «Календаре».
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How Apple’s Mail Privacy Changes Affect Email Open Tracking
| У Apple вышел новые ИИ, которые запускаются локально на устройстве | Вступай в группу Новости в Одноклассниках. |
| These four new Apple Mail features could save your skin at work one day | Apple предупредила пользователей из 92 стран об угрозе взлома Apple убрала из предупреждения о возможном взломе iPhone с использованием шпионского ПО слова. |
| Apple Mail усложнит отслеживание пользователей через почту - NEWS-R | Apple отказалась от чехлов FineWoven для iPhone из-за массовых жалоб. |
| Apple по требованию Пекина удалила из App Store в Китае WhatsApp и Telegram | Apple announced some major new features for Mail that finally bring the email app closer to parity with Gmail and other popular email clients. |
Почта на iPhone и iPad
This change will not affect all of your contacts - rather, just the ones that are using Apple Mail. What is Kajabi doing in response to these changes from Apple? This will allow Kajabi Heroes to segment contacts that have clicked an email within the last 90 days. What can Kajabi Heroes do in response to the changes from Apple? You may want to start analyzing your email performance now and reframe it in a way where you move away from email open rate as your most important metric.
Clicks can be a great indicator of email performance, and optimizing your Calls to Action can be a strategy to maximize email performance. You may also consider setting up automations based on clicks if you use multiple CTAs in an email. Like other recent user privacy updates that impact business owners, this is a good reminder that the field of marketing is always changing.
But our own data showed us that folks interacted with our emails more when we removed images entirely, even though they said they wanted images. Is this Apple mail privacy news really a big deal? On desktop, Apple Mail on Mac in responsible for 58. If it surprises you too, I cannot stress enough that this news matters to you — particularly if you leverage ads in your newsletters. At the end of the day, however, email marketing is going to get harder for some of us starting this fall. Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Новые чипы. Ожидается, что они будут переработаны с нуля, давая больший прирост производительности. Функции ИИ. Все они, скорее всего, будут доступны в самом устройстве, а не в «Облаке». Новый материал для OLED-дисплея. Он будет таким же, как у Samsung S24. Эти дисплеи яркие, но при этом потребляют значительно меньше энергии. Ожидается, что у iPhone 16 Pro экран станет ярче, у него будет меньше проблем с перегревом и сбросом яркости. Это должно также улучшить автономность.
If subscribers do not show the actual IP addresses, you can disable open tracking and IP-based geo-segmentation. The difference between a poor marketer and a good marketer is adapting quickly to any condition. According to Val Geisler, the Apple operating system privacy updates will impact email tracking and somehow email marketing in three different ways: Subscribers are aware that they can hide their email addresses. Apple can hide IP addresses. Apple users can opt out of email tracking. What can you do after and before the Apple iOS 15 update? You can prepare for the Apple iOS 15 update as it will be essential to help us set benchmarks for the new data. You will have to lean on to measure engagement, specific behaviour, and email deliverability. Well, this gives marketers around four to five months to prepare and below are some steps. In addition, you can shift to measure the effectiveness of subject lines while measuring the open rates. Ensure to provide the recipients with the most optimized email possible. You can even clean your list of inactive contacts for managing the email deliverability and improving the conversion rate. Clean your contact You can control your inactive subscribers to manage the email deliverability by using the open rate data.
Apple’s dumb Mail app update has users furious over deleted emails
Now, Apple Mail users won’t get accurate personalization or segmentation based on their email open activity. get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from MailOnline, Daily Mail and Mail on Sunday newspapers. При первом открытии Apple Mail пользователь сможет ее отключить, если в этом есть такая необходимость. Mailbutler Attachment Reminder will be replaced for Apple Mail users after you update to MacOS Ventura and update Mailbutler after the release.
The impact of Apple Mail Privacy Protection and how to adapt your email strategy
Mail Privacy Protection will allow iOS 15 email users to privately load the remote content and not disclose the IP addresses for Apple IOS update. get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from MailOnline, Daily Mail and Mail on Sunday newspapers. Пекин потребовал от Apple Inc. удалить ряд популярных мессенджеров из китайского магазина приложений, сообщает газета The Wall Street Journal. Ваш Apple ID привязан к адресу электронной почты, и Apple дает вам некоторую гибкость в этом вопросе, поскольку признает, что мы иногда теряем доступ к предыдущему адресу. Рассказал основные новости за последний месяц и высказал нелюбовь к эппл.
What Kajabi Heroes need to know about the Monterey OS 12 and Apple iOS 15 email privacy update
There are any number of changes that major email providers including Apple, Google, and Microsoft could make that would make life more difficult for newsletter-based businesses. Taken together, the numerous iOS 15 features focused on user privacy combine to place more pressure on the digital ad ecosystem. Marketing emails not working as well as they used to? And what of creators who want to move away from the ad model? Apple will be there, ready and waiting to take a 30 percent cut of Twitter Super Follows, paid podcasts, and ticketed Facebook events.
The Ratio Today in news that could affect public perception of the big tech companies. You get the feeling this will be a movie sometime soon. Custom cellphones, bought on the black market and installed with the FBI-controlled platform, called AN0M, circulated and grew in popularity among criminals as high-profile crime entities vouched for its integrity. The FBI in the past has dismantled encrypted platforms used by criminals to communicate, and infiltrated others.
This time, it decided to market an encrypted app of its own to target organized crime, drug trafficking and money laundering activities across the globe.
The email startup Superhuman had to apologize in 2019 after a viral blog post explained how the company tracked when, where, and how often people opened emails sent through its service. The Markup, a nonprofit newsroom that often focuses on issues of data privacy, turned down eight potential email providers before finding one that would agree to turn off tracking capabilities. Last year, when Basecamp launched the email service Hey, it made the blocking of tracking pixels a marquee feature.
Apple already showed that with their drive to block unique ad identifiers for cross-app tracking in iOS 14. And email spy pixels are far worse and much creepier. Three, the majority of these spy pixels are used for marketing purposes — efforts to target you better for e-commerce. I do not think it is at all irrational to look at the state of affairs the way Apple did, and say to hell with it.
At the same time, email-based publishing has been of the few bright spots for journalism in recent years. Certainly it has been a bright spot for me! Media companies from Facebook to Twitter to the New York Times are now investing heavily in newsletter strategies; new email-based publishers are popping up seemingly every week.
Paradoxically, this new feature could actually lead to more unwanted emails. Of course, this only applies to contacts using the Apple Mail app and not to those using the Gmail app on their iPhone. Otherwise, open rates would soar and emails would trigger for all Apple Mail users, increasing the number of unwanted emails. You just need to adapt your mindset and strategy.
Ask yourself if Apple Mail stats are really that important You may have panicked upon hearing the news, but how many of your email subscribers actually use Apple Mail? Once you crunch the numbers, you might actually find that Apple Mail only represents only a small portion of your contacts. In which case, iOS 15 is of no major cause of concern for you.
Email blunders The frequency with which most of us fire off emails at work means blunders are inevitable, ranging from spelling mistakes and missing attachments to more costly errors, like sending a sensitive message to the wrong recipient. Similarly, the volume of emails that land in the inbox combined with the barrage of notifications from collaboration tools and messaging apps makes it easy to miss important communications or forget to act on time-sensitive requests.